Case Studies
Proof of Activation
Real campaigns. Real crowds. Real conversions. Every activation documented with photo proof, timestamps and coverage reporting.
case study 01
Stranger Things:
The First Shadow
- Phoenix Theatre, Charing Cross Road
- Friday 2 May 2026
- West End, London
- Walking Billboards
2,000
Leaflets distributed
2.5hrs
Activation duration
3
Organic conversion sequences captured
5K–15K
Estimated daily impressions
960+
Screen plays per activation
The Brief
Self-funded proof of concept activation for Street Blitz’s walking billboard service. Deployed outside Stranger Things: The First Shadow at the Phoenix Theatre, Charing Cross Road — one of London’s busiest West End locations.
Objective: generate real activation footage demonstrating the dual activation model working in a live theatre environment.
The Activation
Two brand ambassadors deployed from 6:10pm to 8:50pm, carrying 27″ and 32″ high-brightness screens running the Stranger Things trailer and show artwork.
Screens positioned outside the Phoenix Theatre entrance, along the pre-show arrival corridor and at interval when the audience spilled onto Charing Cross Road. Hand-to-hand leaflet distribution ran alongside both screens throughout.
Sequence 1 — Solo attendee
Male attendee in black, not approached by distributors.
- Notices screen from distance
- Walks toward the activation
- Comes between both distributors
- Receives leaflet and continues
Sequence 2 — Family group
Husband, wife and child walking past at interval.
- Family passes the activation
- Wife notices screen independently
- Reaches out and takes leaflet unprompted
- Continues walking with leaflet
Sequence 3 — Two young women
Two women approaching from Charing Cross Road direction.
- Both look at the screen from distance
- Walk between the two distributors
- Leaflet handed over naturally
- Walk away engaged, one smiling
Phoenix Theatre entrance
Pre-show and interval deployment
Organically filmed by public
Full photo proof delivered
case study 02
Sadler's Wells East
Season Campaign
- East London & Soho
- May–July 2026
- Print Distribution
- Walking Billboards
- Sadler's Wells East
5,000
Leaflets distributed
15,000
A5 flyers — June/July campaign
600
A3 posters across 3 artworks
50+
LGBTQ+ venues reached — Soho
2
Walking billboard evenings — Old Compton Street
The Client
Sadler’s Wells East is one of London’s leading dance venues, located in Stratford’s East Bank cultural quarter. Street Blitz has worked with Sadler’s Wells East across multiple campaigns including poster distribution, leaflet distribution and walking billboard activations.
Contact: Jordan Archer, Marketing Manager.
The Campaigns
Return to the Forest — targeted family venue distribution across East London. 300 x A3 posters placed in community centres, cafes, libraries and family venues.
F*cking Future (Marco da Silva Ferreira) — combined print and walking billboard campaign. 5,000 leaflets placed across Soho LGBTQ+ venue network. Two evenings of walking billboard deployment on Old Compton Street targeting the show’s core queer and club audience.
June/July Season — 15,000 x A5 flyers targeting East London boroughs, Black, Caribbean and South Asian-run businesses, community centres and libraries. 5,000 copies delivered directly to Sadler’s Wells East stage door.
"Thanks so much for this report, it's great to see and glad it landed well! Some of those photos are great showing how attention grabbing the walking billboards can be too!"